NAB150

The Brief
2008 marked NAB’s 150th Anniversary. They wanted a cornerstone initiative to “touch and give back” to communities which have been part of their heritage across the breath of Australia and by doing so deepen those relationships.

The Response
For this milestone celebration Mushroom Marketing helped develop the NAB 150 Roadtrain nationwide tour, the NAB 150 Songwriting Competition and The Dream Festival.

Across 8 months, the NAB 150 Roadtrain visited over 100 regional towns, isolated communities conducting a range of 220 events and activities designed to entertain and educate communities including live music events, local business functions, AFL Auskick clinics and 50 school and university music workshops. The Roadtrain engaged over 200 live music artists and programmed many local emerging artists.

The NAB Songwriting Competition was an initiative designed to help inspire, educate and unearth the nation’s next generation of song writers and garnered nearly a 1000 entries in just over a month!

The NAB 150 Roadtrain tour culminated in the NAB Dream Festival a free 4 day celebration of art and music in the Yarra River precinct featuring 2 days of free live musical performances and workshops.

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