Telstra Road To Discovery

The Brief
For 13 years, Telstra Road to Discovery has been discovering, educating and fostering emerging independent and unsigned Australian songwriters. The national grass roots talent development program is all about original music and encourages aspiring singer-songwriters to submit original songs for a chance to be involved in a life-changing music mentorship experience.

Undergoing a revamp in 2009, Telstra appointed Mushroom Marketing to develop and activate driving strategies and to create a broad integration of the program within the music industry. Building on an initial successful eight years as the Telstra Road to Tamworth, the program changed its name in 2011 to reflect a new era which embraced artists from a wider range of music genres and redefined the emphasis on songwriting, talent development and music mentorship. Proudly in 2014, the Telstra Road program became a 100% original music program – it’s all about the song!

The Response
Since 2009, Mushroom Marketing has co-ordinated and managed all talent, tour and production aspects of Telstra Road To Discovery program across the tour, local events, Bootcamp (a 3 day music industry intensive), Semi Final and the Grand Final. 2015 saw the program continuing to evolve and expand by offering a progressive online experience, including an Online Songwriting Course, exclusive Online Entries, our new Live Master Class Series, and the continuation of our streamed marquee Master Class series, providing artists with more opportunities than ever before to be involved.
The program’s 2 winners receive 12 months of industry mentorship with Mushroom and a trip of a lifetime to Nashville, as well as the on ground Nashville prize element for the winners, which include songwriting and recording opportunities.

Mushroom Marketing has used its expertise and broad network working closely with Telstra to introduce emerging talent to industry organisations, specialists, mentors and songwriters to give them first-hand experience of how the industry works and the tools and understanding required to navigate their way around the music industry.

2015 Grand Final
Merpire and Liv Cartledge(1)

2014 Grand Final

2013 Grand Final
2013 group

2012 Grand Final
Winner 2012

2011 Grand Final
harry

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