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The national grass roots talent development program is all about original music and encourages aspiring singer-songwriters to submit original songs for a chance to be involved in a life-changing music mentorship experience.  Stay tuned for lots of exciting 2015 program announcements!


Telstra Road works hard to deliver music industry expertise, mentorship experiences and opportunities. On the journey Mushroom Music has been fortunate to sign some talented Telstra Road Winners and Alumni including Helen Shanahan, Melody Pool, Mia Wray and Harry Hookey to name a few. Check out their videos plus more here

Watch this space for Telstra Road 2015 launch date and news

Congratulations to our two 2014 winners, Teischa – Perth, WA and Loren Kate – Adelaide, SA


 loren kate 

TRTD 14 Winners

Watch the Telstra Road 2014 Grand Final Highlights 

After a highly acclaimed Grand Final at Melbourne’s iconic Forum Theatre, proudly announced our two 2014 program winners, Teischa – Perth and Loren Kate – Adelaide. In addition, the People’s Choice winner was the talented and gracious Hannah Rosa from Brisbane.

TRTD - Winners TRTD - Finalists








Loren and Teischa both won a $15,000 music development fund and a trip to the United States to perform at the Americana Music Festival. The prize also includes ongoing opportunities for further development including local gigs and education to help kick-start their music career.

Our amazing headline act The Preatures showed us exactly why they are one of the hottest acts in the country right now.

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Check out Live Solution – and win!

The Live Solution ran from July 2012 – April 2014

The program was a Federally Funded strategic media marketing and live music communications campaign, targeting youth aged 12–24 years to support the delivery of key anti-binge drinking messaging contained within media, marketing collateral and online content across 2012–2014 period via:

Live Music Events/shows and Music Workshops            

Our outcomes exceeded expectations with:

  • 206 x live music shows around the country being delivered
  • 26 x individual artists/bands participating in the program
  • 5 x Festivals participating in the program
  • 2 x Music Industry showcases participating in the program


Check out www.facebook.com/LiveSolution.

Road safety gets a boost from road smart Victorian musos

Victoria’s live music scene has a new interest: to keep fans safe on the roads. 15 artists have signed up to a new program developed by Mushroom Marketing in partnership with the Transport Accident Commission (TAC).

The Roadsmarts program harnesses the live music industry’s communication channels to share a road safety message.

Mushroom Marketing Managing Director Carl Gardiner said the Australian music industry used social networking, print and digital media and posters very effectively to promote artists and their live performances to fans.

“Now, musicians are sharing road safety messages through the Facebook page https://www.facebook.com/RoadsmartsGigs, at their live shows and also through a newly-developed smart phone app,” Mr Gardiner said.

“Roadsmarts has already had overwhelming support from the live music industry with 15 artists signing up for more than 30 gigs.”

“These artists see the risks people take on the roads when they are traveling to gigs. Roadsmarts provides them with a road safety voice – a chance to share messages in their own words that challenge reckless behaviour on our roads,” Mr Gardiner said.

TAC CEO Janet Dore said Roadsmarts was another way for the TAC to reach the key demographic of young people, who are most at risk on our roads.

“We’ve been communicating to young people through sport, films and music festivals for some time. Now, Roadsmarts is engaging live music fans across the state through regular online updates from their favourite artists,” Ms Dore said.

“With more than 14 million patron visits to live music gigs each year in Victoria (Victorian Live Music Census 2012) this is an important audience for the TAC to reach out to.

“It’s also a chance to focus on the role of the designated driver and the artists are supporting those who take on this responsibility to keep their mates safe,” Ms Dore said.

The Roadsmarts artist line-up includes The Little Stevies, British India and Spit Syndicate. The Cherry Bar, Ballarat’s Karova Lounge and Beat Magazine are also key supporters.

Roadsmarts gigs will be happening across Melbourne and regional Victoria. A full gig guide is in the Roadsmarts app that can be downloaded at http://shareableapps.com/roadsmarts/. This app can be shared with others via text message.

Delivering thought-provoking public education campaigns that improve people’s understanding of the role of drink driving in road trauma, is a priority action in Victoria’s new 10-year Road Safety Strategy. Find out more at roadsafety.vic.gov.au.

Telstra Road to Discovery 2012/13


For details on how to enter visit www.telstra.com/trtd

Telstra celebrates 10 years of supporting emerging music talent with all-star road show

Big name Australian artists Shannon Noll, James Blundell, Ella Hooper and Catherine Britt joined  forces on June 26 to mark 10 years of the Telstra Road to Discovery music development program, and open nationally for entries.

To celebrate the milestone, the artists with current and former Telstra Road to Discovery winners in joined the ultimate jam session, during a road trip from Sydney to Tamworth, where it all began 10 years ago. A free gig for locals will was then held on Peel Street in Tamworth.

Established and emerging artists working together illustrates the guiding principles behind the Telstra Road to Discovery; collaboration, mentorship, opportunity and music development.

Telstra Road to Discovery is one of Australia’s most recognised talent development programs, across a range of genres including blues and roots, folk, country and alternative country.  The program puts emerging artists in touch with influential figures in the music industry, takes their music to a wider audience and increases their media exposure.

Michael Gudinski AM, Founder and Chairman of the Mushroom Group of companies who is widely recognised as one of the most important figures in the history of the Australian music industry, congratulated Telstra on their 10 year milestone.

“At Mushroom we know a lot about Australian talent – I’ve lived my life for it.  At the moment there is probably the greatest cluster of Australian acts I’ve ever seen. It’s very competitive out there, so if you’re an unsigned artist you should jump on board this incredible opportunity with the Telstra Road to Discovery.”

Telstra Road to Discovery creates a new audience for independent songwriters and performers to share their music.

This year’s entrants will compete at one of 12 live heat events held across every state and territory in coming months, or as part of the digital heat and separate songwriter category, with the final winners receiving the major prize packages.

Executive Director, Telstra Country Wide, Rebekah O’Flaherty, said she was proud of the 10 year milestone Telstra had achieved and the opportunities that had been created for independent Australian music artists around the nation.

“Mentorship is a big part of the Telstra Road to Discovery. We work with some of the most influential figures in the music industry from established artists to producers, publishers and songwriters where we connect emerging artists with the right people who can give them the best advice to succeed in the music industry.”

Telstra Road to Discovery is a truly national program that offers opportunities for music artists no matter where they live, from metropolitan cities to regional towns. The digital heat is available for artists unable to travel or who live more than 300km from their nearest heat event, while songwriters can also enter online.

Winners of each of the 12 performance heats and digital heat, together with the four best songwriters will be flown to Melbourne in November to take part in Boot Camp, a three day music mentoring workshop involving some of the biggest names in the music industry covering all sections of the music business – from publishing and touring, through to song construction, performance, and publicity.

Artists will then compete in the Semi-final event where the Top 10 artists will go through to the Final held during the annual Tamworth Country Music Festival in January 2013, where one winning performer and songwriter will be announced.

The ultimate performer and songwriter winners will each receive a highly sought after 12 month tailored music mentorship package, plus a return trip to Nashville USA including a showcase gig at the Americana Festival, local gigs in Australia and New Zealand, and face time with some of the biggest names in Australian music.

Telstra Road to Discovery 2012 heat schedule:

Heat 1    Thursday 16 August               Melbourne University, Parkville VIC
Heat 2   Sunday 26 August                   Fremantle Markets, Fremantle WA
Heat 3   Wednesday 29 August           Dowerin Field Days, Dowerin WA
Heat 4   Friday 7 September               Adelaide University, Adelaide SA
Heat 5   Sunday 9 September              Bundy in Bloom, Bundaberg QLD
Heat 6   Tuesday 18 September          Henty Machinery Field Days, Henty NSW
Heat 7   Saturday 22 September         Toowoomba Carnival of Flowers, Toowoomba QLD
Heat 8   Saturday 29 September         The Studio, Darwin Entertainment Centre NT
Heat 9   Monday 1 October                  Floriade, Canberra ACT
Heat 10  Thursday 4 October              Elmore Field Days, Elmore VIC
Heat 11   Thursday 18 October            Australian National Field Days, Borenore NSW
Heat 12   Friday 26 October                Royal Hobart Show, Glenorchy TAS

Digital Heat     entries close 15 October
Songwriter       entries close 15 October

For more details on how to enter visit www.telstra.com/trtd

Live Solution – is Live!

Live music is bigger in Australia than ever before, with people flocking to gigs across the country.

Unfortunately some gig goers drink too much and ruin a great night for themselves, and others.

Live Solution – “Have a Better Time with Live Music” is an Australian Government-funded concept, developed by Mushroom Marketing to challenge the culture of binge drinking among people aged 16-24 across Australia.

Live Solution does not preach to young people to go dry when having a night out seeing their favourite acts, instead it aims to encourage them, if they want a drink, to enjoy a beer, wine or mixer moderately, so what would have been an awesome experience doesn’t become an anti-social blur and embarrassment.

Live Solution is all about the advantages of having a truly memorable night out with friends, without massively pre-loading before hitting the drinks at the gig. And it’s about waking up the next morning, without a hangover, and hugging a sensational social day with great mates.

Across 2012-2014 Mushroom Marketing is working with artists, managers, agents, venues, event promoters and local communities to bring the Live Solution message through live music performances, workshops and social media.

Nation-wide, Australia’s live music scene is one of the most vibrant in the world. From city-dwellers to country-kids, ‘having a great time without going too hard’ is relevant to all music fans.

Live music is all about having a smashing time tonight and a better time tomorrow.

Hitting it too hard impacts everyone around you, go easy, kick back with mates and enjoy the tunes.

Check out Facebook.com/LiveSolution to see what Pez, Bliss ‘n Eso, Stonefield, Mantra, Illy and other artists think about Live Solution.

And  while you are at it, join the conversation and check out how to win a gig in your hood, plus how to stage a live music event with free advice from music industry experts.


Live Solution

Mushroom Marketing is proud to announce the first number of Artist’s who are supporting the  LIVE SOLUTION  Have a better time with Live Music program.

Across the July to October period acts such as CAMERAS , ILLY , WINTER PEOPLE and SAL KIMBER will be playing live shows connected to the program while other acts such as DIAFRIX, PEZ, BLISS (Bliss n Eso) and STONEFIELD are lending their support via on line massaging.

A number of LIVE SOLUTION Music workshops will be held during this period in conjunction with State based music organisations such as The Push (Victoria) and  Indent (NSW)
ensuring more young Australians get the insights and contacts required to stage safe and well managed live music events in their own communities.

Facebook.com/LiveSolution  will be actively involved across this period with artist messaging and details about gigs and  music from  artists  supporting the  Live Solution Program as well as encouraging young Australian music fans to share their live music experiences with us on line, plus win the opportunity to have a live music gig in your community.

Special on line content developed to give young Australians insights and links in relation to how to stage their own LIVE MUSIC Events has  been developed and will also be accessible via the website.