Live music is bigger in Australia than ever before, with people flocking to gigs across the country.
Unfortunately some gig goers drink too much and ruin a great night for themselves, and others.
Live Solution – “Have a Better Time with Live Music” is an Australian Government-funded concept, developed by Mushroom Marketing to challenge the culture of binge drinking among people aged 16-24 across Australia.
Live Solution does not preach to young people to go dry when having a night out seeing their favourite acts, instead it aims to encourage them, if they want a drink, to enjoy a beer, wine or mixer moderately, so what would have been an awesome experience doesn’t become an anti-social blur and embarrassment.
Live Solution is all about the advantages of having a truly memorable night out with friends, without massively pre-loading before hitting the drinks at the gig. And it’s about waking up the next morning, without a hangover, and hugging a sensational social day with great mates.
Across 2012-2014 Mushroom Marketing is working with artists, managers, agents, venues, event promoters and local communities to bring the Live Solution message through live music performances, workshops and social media.
Nation-wide, Australia’s live music scene is one of the most vibrant in the world. From city-dwellers to country-kids, ‘having a great time without going too hard’ is relevant to all music fans.
Live music is all about having a smashing time tonight and a better time tomorrow.
Hitting it too hard impacts everyone around you, go easy, kick back with mates and enjoy the tunes.
Check out Facebook.com/LiveSolution to see what Pez, Bliss ‘n Eso, Stonefield, Mantra, Illy and other artists think about Live Solution.
And while you are at it, join the conversation and check out how to win a gig in your hood, plus how to stage a live music event with free advice from music industry experts.