The Live Solution ran from July 2012 – April 2014
The program was a Federally Funded strategic media marketing and live music communications campaign, targeting youth aged 12–24 years to support the delivery of key anti-binge drinking messaging contained within media, marketing collateral and online content across 2012–2014 period via:
Live Music Events/shows and Music Workshops
Our outcomes exceeded expectations with:
- 206 x live music shows around the country being delivered
- 26 x individual artists/bands participating in the program
- 5 x Festivals participating in the program
- 2 x Music Industry showcases participating in the program
Check out www.facebook.com/LiveSolution.