Australia Post approached Mushroom Marketing to work with them on the 2013 ‘Legends of Australian Music’ stamp issue.
The annual stamp issue is a key element of the Australia Post Legends Awards with the release of a stamp collection that honours each of the Legends.
Mushroom Marketing secured Michael Gudinski as the Chair of the Music Legends selection panel. Michael in turn engaged other well known and respected music identities to join the panel to nominate and select the 10 Legends of Australian Music.
Mushroom Marketing also provided strategic advice on the campaign approach and talent liaison. This included concepts for promoting the ‘Legends of Australian Music’ issue and associated merchandise, and assistance in liaising with the various managers and members of the selected Legends.
Mushroom Marketing worked collaboratively with internal Australia Post business units as well as external agencies to deliver a very successful campaign for the 2013 Legends of Australian Music project which resulted in an extremely positive response from the Australian public.
In addition, sales of the Legends of Australian Music stamp issue increased by approximately 20% on previous years.