As part of their Respect Agenda, the Victorian Government was looking for innovative ways to tackle disrespectful and anti-social behaviour amongst young Victorians.
Mushroom Marketing created a leading “in school” music program to promote the Respect Agenda and its message in Victorian Schools in the second half of 2010.
In conjunction with the Department of Education and Early Childhood Development, Mushroom Marketing developed and implemented a series of Songwriting and Event workshops across Victorian primary and secondary schools. Leading music educator Dobe Newton, along with local hip-hop artists MANTRA and PEZ gave students new insights into how to write songs with lyrics that reflected the Respect Agenda themes. A number of schools also learned how to stage their own live music events.
Nine of the student-written lyrics were produced and recorded on the RESPECT THROUGH MUSIC CD that was distributed to the participating schools.